Tips for beautiful pictorial output in product photography


Product photography means clicking the photograph of a single object with a plain backdrop without any extra distractions, as to not divert the attention of the audience from the main subject. Practicing product photography can be for any reason whether it is for just trying out some new perspectives of clicking pictures or it can be related to business purpose too. To sell your products online one thing you need to make sure is that they look appealing enough to the customer. This is when proper techniques of product photography kick in. Listed below are some of the tips that you need to keep in mind while trying to focus on the appearance of your product.

1-With a proper Background:

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With the apt background, you can add all the spunk to your product. Make sure the background that you choose is more of a simple looking and not too gaudy as to divert the attention of the viewers from the product. You can go for a table pushed against the wall and placing a curvy white or any light-colored paper on it and then position the product accordingly to make this the backdrop. Another option could be going for painted wooden planks which will give a retrospective look to your product, or the ‘el bokeh’ wall concept –in which you can crumble a shiny wrapping paper or an aluminum foil into a ball. Place this ball in the backdrop by focusing a flashlight on it. Now take the photograph using a wide angle making the background look like ‘el bokeh’.

2-Adequate lighting:

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Another important aspect of product photography is the exact lighting that is needed to enhance every detail of the product. A couple of flashlights are needed to be arranged in order to light the product along with the background. Natural lighting may not be able to deliver better photographs as compared to the ones clicked with the additional flashes of light. By controlling the lighting set-up you have much more power to adjust the size, shape and accurate positioning of the product. Use hot-lamps, full-size strobes of flash, and small speed lights can act as professional light settings as long as you know how to control their power output. Always prefer diffused lighting as that will help you avoid the harsh shadows from forming.

3-Using the appropriate reflectors:

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To get a reflection underneath your product that is being photographed place it on a piece of Perspex plastic, aluminum foil or a silver gift wrapper. This is used to bounce and reflect the light to form a reflective image of the product. Use different angles to take in numerous shots of your product with some extra details.

4-Positioning of product:

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Place your product in front of the background chosen and use a tripod stand to set your camera up at distance maintaining 35mm to 100mm focal length. This exact distance will provide enough space for you to take detailed pictures of the product. Adjust the brightness accordingly with the lighting accessories used by taking some test shots. In most cases, pointing two lights towards the product at an angle of 45° works very well.

5-Working on the details:

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Choose the appropriate lenses according to the size of the product that needs to be photographed. For capturing detailed shots usage of macro lenses is advisable as they are specially designed to take to focus on details at a closer distance while maintaining the sharpness of the object. With any other lens, you may not be able to get the desired quality photograph as the focus gets degraded at shorter distances.

6-Some added gears:

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The purchasing of the lighting gears will affect your budget though will help you in getting your desired pictures. As without the proper lighting, the photographs come out to be a tad dull in appearance. If you are in the business of selling products, the photograph will affect the Sales accordingly; while a good one will attract more customers, a bad one can even turn down the potential customers. In the case of budding photographers investing in lighting, accessories will be definitely come handy in the future for taking portrait photographs.

Listed above are the tips and tricks that you will need while taking a perfect product photograph. We hope this article that we curated after ample research, helps you in creating an incredible piece of art.


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